The landscape of sports journalism is littered with, more or less, nerds and geeks who have a lifelong passion for whatever sport they cover.
Not so for one distinguished character in the college football sector. Bruce Feldman was an art major in college, before a part-time job covering high school sports at the Miami Herald turned him onto journalism.
Fast-forward to 2010, and Feldman is a senior college football writer for ESPN the magazine and also has a daily blog on ESPN.com Insider.
He’s the author of two books, Cane Mutiny and Meat Market: Inside the Smashmouth World of College Football Recruiting. Over the course a week earlier this summer, I read Meat Market, which Feldman wrote after spending one year with all-inclusive access to the Ole Miss coaching staff in 2006 under recruiting guru Ed Orgeron.
Feldman basically took the Hubble Telescope and pointed it at the Rebels’ program, specifically the aspect of recruiting. What it showed was a coach who gave up an addiction to alcohol for an addiction to recruiting (and Red Bull Energy Drink), while also depicting just how time-consuming, complicated, and out-of-this-world stressful recruiting in the Deep South can be.
Feldman was kind enough to speak with ACC Mania one evening last week, and he had plenty to opine about the current environment within the conference.
ACC Maniac: Between Jacory Harris, Ryan Williams, Christian Ponder and Joshua Nesbitt, who has the best shot at the Heisman Trophy?
Feldman: I’d say it’s probably Ponder over Harris. I think Ponder is more consistent. Quarterbacks always have the best shot, especially when they can put up good passing numbers. I think Nesbitt is as tough a guy as there is in college football, but I’m not a guy on that bandwagon.
I’ve seen Miami this spring, and I was really impressed by how they look. I think Ponder has been more consistent, but at this point I’d say him, but it wouldn’t shock me if Harris were in the Heisman hunt.
ACC: Do you place any value in Heisman campaigns at places like Florida State?
Feldman: Those programs are so big. I think it would help if you were the Maryland quarterback, or another school that feels like more of a mid-major level.
I’ll use Carson Palmer as an example. Palmer had been a pretty inconsistent quarterback for most of his career. People knew his name, but until his senior year, he really didn’t get cranked up. He really didn’t get mentioned as a Heisman guy until really about Halloween (in 2002). It helped that guys said he had NFL size and an NFL arm. Having the NFL Draft guru approval certainly doesn’t hurt.
I have a feeling if Boise State beats Virginia Tech and Oregon State, people may talk about Kellen Moore. But there is going to be another side that’s going to ask “how good can this guy be?” He’ll be a free agent in the NFL one day, and whatever. I don’t think that helps a Heisman candidacy, but you can spend all the money you want on posters and pins and whatever, but if your guy doesn’t win big games it’s not going to matter.
If Ponder’s team wins the ACC and plays for the BCS title, people are going to find out about his story; they’ll know. He’ll be in enough big games where he’ll be talked about on College Gameday all the time and featured in magazines. People will constantly be talking about him, and why FSU – a program that had dropped – all of a sudden is back up and look who is the reason why.
There is no elaborate Heisman campaign that got everyone fired up about Mark Ingram. It was just about playing well in big games on national TV that does it.
You don’t beat out a guy because your Heisman campaign was better orchestrated than his. It might help you win a Butkus…it’s too scrutinized
ACC: You wrote a book on recruiting; who do you think is the best recruiter in the ACC?
Feldman: I’m tempted to say Eddie Gran, The running back coach at Florida State. He pulled a lot of kids out of south Florida when he was at Auburn and Tennessee and definitely did the same when he got to FSU. I think he is a really, really good recruiter. He’s a fairly low-key guy.
(UNC defensive line coach) John Blake has a big reputation as a recruiter, too, but I just don’t know. I think Graham might be a bit of an upset, but I’ll say him.
ACC: Virginia Tech just lost two huge recruits to UNC in Landon Turner and Marquise Williams. Tech needed Williams a lot more than UNC. Also, with Mike London raising UVA’s profile in-state, Tech is losing some ground in the state quickly. Williams was from North Carolina, but Turner was from Harrisonburg. Butch Davis is doing a good job.
Feldman: He’s a good evaluator. Let’s see how this NCAA probe may impact them. One of the little side cushions of the USC hit is that I wonder how much recruits will be gunshy when they hear “NCAA probe” than they were a while back.
ACC: What is the best stadium you’ve been to in the conference?
Feldman: I’m going to sound like I’m pandering, but I’m going to say Lane Stadium. I‘ve been there for a lot of games. I don’t like heavy metal or anything like that, but even when you just start hearing Enter Sandman that whole place rocks.
Every year, ESPN has a preseason seminar where everyone that works with college football comes in. One year they were playing the open to Virginia Tech-Miami in 2005. I remember just sitting there getting goosebumps. I remember being at that game. There is something there that is great.
It’s a really scenic part of the country. I’m kind of partial to that place. I have not been to Clemson for a game and I’ve heard great things about there. Otherwise I’ve been to pretty much every place in the ACC.
There is just something at Virginia Tech that I am in to.
ACC: Are you surprised that Tom O’Brien has not had more success at NC State?
Feldman: A little, given his track record. For as much as people take shots at the league, it’s not that easy to all of a sudden (improve). He has a good quarterback. Chuck Amato recruited pretty well, and he didn’t really win either. I’m not saying NC State is as tough as Duke to win at.
In a way, at Boston College you’re little more on an island and it has its charms to it. NC State is a little trickier spot. I’m not saying you can’t win there. I didn’t go in thinking oh he’s going to turn that place into the next Virginia Tech seasons. I expected 7-5 and the occasional 8-4 season. But I thought he’d be more along the lines of what Al Groh was able to do at Virginia.
I think people underestimate BC a little bit. They always have good offensive linemen. They also recruit New Jersey very well. New Jersey football is actually very good, and that is the Eagles’ lifeblood. As long as you have a really good line and mix in some other good players, you’re going to be good. It’s always been a well-coached program. They’ve never been bad. I don’t think you all of a sudden go to a different league and just fall apart.
ACC: Who is the best coach in the ACC?
Feldman: I think a lot of people would say Jim Grobe (at Wake Forest). Paul Johnson has done a lot at Georgia Tech. Beamer has obviously elevated Virginia Tech to an unthinkable level. I’d say it’s one of those three. I feel like Grobe probably gets the most out of the least, and Beamer takes it to another level. He’s had guys on his staff for a long time, there’s a lot of loyalty there.
ACC: Not a lot of people expected Paul Johnson’s offense to succeed in the ACC. I think a lot of his success predicates on how unique it is and how different it is to prepare for. When facing it, you have to completely change everything. Do you think Tech can maintain this, and do you think the triple option could show up at more schools in the future?
Feldman: I think they can maintain it. I don’t think it’s going to show up at so many other places, because coaches coach what they know. That is such a radical departure from places like the Big 12 where there are all these variations of the spread, but are pass-happy offenses.
Johnson is a good coach. Whatever system you run, it’s about how well you execute it. I just don’t think you’re all of a sudden going to see Norm Chow say, “I’m going to become an option guy,” or Mark Whipple or Jimbo Fisher either.
I think watching what Navy has done over the few years, what they’ve done is good. I just don’t think it’s going to be widespread, it’s not a part of other coaches’ DNA right now, offensively.
ACC: Who wins the ACC this year?
Feldman: There are four schools in the mix: Virginia Tech, Miami, North Carolina and Florida State. The more this investigation talk starts to bubble up, it doesn’t help UNC. You worry about chemistry.
I think Virginia Tech is a proven commodity, which definitely helps them.
FSU and Miami are both similar to me. Both programs have been really good, and now are trying to get rebuilt under new leadership. They have a lot of firepower. I think Miami has more talent on defense.
I feel like it comes down to Virginia Tech having to go to Miami this year. I think that game is going to determine the best team in the league.
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